AEA announce market shares for 2016


John Deere has topped the tractor sales charts for 2016. The total number of tractors registered for road use in 2016 was 12,025, including both agricultural tractors (over 50hp) and compact tractors (50hp and below).

Below is the number of tractors registered during that year by brand. As always, data are released after a one year delay; figures for 2017 will be published in early 2019.

The leading brand in 2016 once again was John Deere, however its percentage market share had dropped by 2.3% on the previous year’s figures from 30.2% to 27.9%.

The only change in the ordering of the manufacturers in comparison to the 2015 results is that Same Deutz-Fahr had swapped places with Agri-Argo to move up to 6th.

The market share data for 2016 was:

27.9% (3350 units) JOHN DEERE
25.9% (3117 units) CNH (inc Case and New Holland)
22.5% (2705 units) AGCO (inc MF, Fendt, Valtra and Challenger)
7.1% (852 units) KUBOTA
5.5% (667 units) CLAAS
2.8% (331 units) SAME DEUTZ FAHR
1.9% (232 units AGRI-ARGO (inc McCormick, Landini)
1.6% (194 units) JCB
1.3% (159 units) ZETOR
418 units sold by others (3.5%)


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