Are you ready for 2020?


How to get farming businesses to and through Brexit will be a key talking point on the AHDB Cereals & Oilseeds stand (919) at Cereals this year.

The debates will provide a forum for in-depth discussion on two key issues (soil health and Brexit), whereas the updates will see industry experts give rapid-fire thoughts on the hottest topics in agronomy.

Designed to help growers build business resilience, the AHDB stand will also provide one of the first opportunities to pick up the AHDB Nutrient Management Guide, which will be launched in May.

During the ‘#soilmyundies’ debate, visitors will get a flavour of what it feels like to be part of the AHDB Monitor Farm network. Focused on the underwear-burying craze sweeping the nation – fuelled by the use of the ‘soilmyundies’ Twitter hashtag – the debate will see AHDB Monitor Farmers, Brian Barker and Russell McKenzie, explain how burying pants helped them reveal the impact of management practices on soil health.

Alongside price, cost and margin volatility, Brexit brings further threats and opportunities to farm businesses. During the ‘Are you ready for 2020?’ debate, Jack Watts, AHDB Lead Analyst, will look at some key resilience-building steps that businesses can take ahead of the UK leaving the EU.

Mr Watts said: “EU market access, import competition in the domestic market and post-Brexit farm support policy are all key themes for the UK arable industry.

“Given all the uncertainty, businesses may be tempted to take a ‘wait and see’ approach. But there are proactive steps businesses can take to put them on the front foot and in a stronger position to cope with, and even capitalise on, change.”

The debate, which includes a free hog roast, will feature alongside a ‘Brexit bucket list’ exhibit to raise awareness of key questions to be considered by farming businesses ahead of Brexit.

4. AHDB Recommended Lists (RL) (15:10) – Looking beyond the plots, AHDB’s Jenna Watts will describe changes to the RL protocols, with a focus on oilseed rape.

The stand will also feature established favourites – such as RL plot tours, independent experts, staff from MAGB, nabim and Red Tractor, as well as publications and refreshments.

The debates and updates, which will be repeated on both days, have been included as part of AHDB’s commitment, under its ‘Inspiring Success’ strategy, to accelerate innovation and productivity growth through coordinated knowledge exchange.

Cereals 2016

Cereals 2016


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