The company is beginning a year of celebrations to commemorate its 175th anniversary at the brand’s global headquarters in Racine, Wisconsin. It was there, on the shores of the Root River, that founder Jerome Increase Case established the Racine Threshing Machine Works to produce a revolutionary machine to speed up the separation of grain after harvest.
“I find it amazing to see just how far the farming industry and our company have come during the last 175 years especially given the fact that we are stronger than ever before today,” Case IH Brand President, Andreas Klauser, states.
“The common theme which has always guided our innovative approach is to provide customers with ever-improving technologies that enable them to farm more efficiently and profitably,” he added.
Mr. Case began this tradition having worked extensively with farm equipment before he started his own business and it became his lifelong passion. He believed that every piece of equipment manufactured by his company must deliver on the brand promise and saw to that personally. There is a famous account of him traveling to another state to investigate a product issue, even when he was well into his later years. Those principles continue to inspire and guide us today.”
The company’s beginnings were closely linked with those of the American economy, as American pioneers moved west and new farms were established there to feed the growing population centers in the East. In 1869, Case went on to manufacture the first steam engine tractor, which though wheeled-mounted was drawn by horses and used only to power other machines, then in 1876 built the first self-propelled traction steam engine. As steam engines quickly replaced horses for threshing, the J.I. Case Threshing Machine Company became the world’s largest producer of steam engines by 1886.
Case IH was formed in 1985 when J. I. Case acquired the agricultural division of International Harvester, uniting the legacies of Case and IH in a single brand. Its first product, the Magnum tractor from 160hp to 240hp, was introduced in 1987 and became the first tractor to win the Industrial Design Excellence Award. Now producing up to 380hp, the Magnum continues to be one of the most recognizable Case IH products and more than 150,000 have been sold.
“The Case IH 175th Anniversary is a testament to many years of quality, perseverance and progress. It’s also an occasion to reflect on our guiding principles of innovative engineering, efficient power and agronomic design, a philosophy that will continue into the future,”
“When I look at the enormous transformation which has taken place in agriculture over the last 175 years, it is very exciting to think about what might be achieved during the next 175 years. I am sure that will be discussed during our celebrations with customers, dealers and employees.”