Cereals is under new management!


The UK’s leading arable event will return to Boothby Graffoe, Lincoln, for two days of cutting edge technology, unrivalled education, and groundbreaking exhibitors displaying their latest and greatest products and services for visitors. With the coming uncertainty that the brexit situation brings, and a need to prepare for unpredictable weather conditions, this year’s Cereals event is more important than ever and as a result, this year’s event will be the biggest and best it’s ever been.

Under new management, Cereals will see a number of new features added to the event. For those who attend the event for the awe inspiring technology on display will be pleased to find out that there will now be a chance for them to actively test and experience the immense machinery. The new Ride & Drive area will not only be a tremendous bit of fun at the event, but will give visitors the chance to understand the capabilities of the machines, assessing them against their own needs. This will be a busy area, and one that will offer value to visitors by providing them the chance to meet their exact needs and leave with the right product.

As well as this, Cereals will proudly represent farms from across the globe with the brand new International Farming Superstars feature. This feature will be a chance for visitors to hear directly from farmers working with difficult soils, tricky weather conditions, and also variants of crops that might not have been used by visitors before. With the incredible array of products available, understanding the trials and tribulations of farmers who have dealt with issues before can provide an avenue to even further success with new crops. The event is expecting farmers will visit rom Australia, Canada, Germany, and the Netherlands, providing a broad view into farming practises in some of the world’s leading countries.

The seminar schedule is a key highlight of the event year on year, and this year will be absolutely no different. With two new theatres, visitors will have even more content to digest and implement back into their own work. The introduction of the Conservation Agriculture Theatre will be a dedicated look into the development of conservation techniques to benefit the soil, maintain nutrients, and consistently deliver the best crops. The Innovation & Technology Theatre will be a chance to educate yourself on the emerging trends in arable technology directly from the experts that are currently working with and developing further.




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