The high level of commitment, sales, service and support offered by CLAAS dealers throughout the UK and Ireland was recognised in the annual Dealer Awards presentations.
The awards, which were announced at the recent Dealer Council meeting held following the opening of the new CLAAS Academy, recognise overall dealer and tractor sales performance. Six dealers were recognised, with HAMBLYS in the south west of England winning two awards.
The first of the HAMBLYS awards was the Tractor Sales Growth Award, which recognises the dealer who achieved the highest percentage growth in CLAAS tractor sales in the UK and Ireland. In receiving this award, Steve Perryman, Sales Director at HAMBLYS, said that the company would be dedicating the award to the memory of Richard Berryman, who was the
main driver behind the sales growth in tractors by the company, but sadly recently passed away after a long battle against cancer.
The CLAAS Tractor Sales Performance Award recognise the dealership that achieved the highest number of CLAAS tractor sales per branch in 12 months. This was awarded to
ALAN DOUGLAS MACHINERY based at Enfield, Co Kildare and is the second year running that a dealer from Ireland has won this award.
Five dealers were also awarded CLAAS Platinum and Gold Dealer Excellence Awards. These take into account all aspects of the dealer’s business, including not only standards of service and support offered by all the dealer’s branches to their customers, but also the company’s commitment to its own staff and the CLAAS franchise.
HAMBLYS and RICKERBY were both recognised with the highest Platinum level award. For both dealers, who are two of the largest multi-branch CLAAS UK dealers in the UK and Ireland, this was a considerable achievement. In winning the Platinum level award, all six HAMBLYS and eight RICKERBY branches were individually evaluated as part of the overall assessment and each assessed as reaching the highest standards required to win this award.
Gold level Dealer Excellence Awards were presented to MANNS, EASTERN and MORRIS CORFIELD. Similarly, in winning this award each of these dealerships individual branches would have been appraised as part of the overall dealership assessment.
“Between them, these five companies have a total of 31 branches. To manage to achieve such high appraisal ratings across such a large number of branches is a huge achievement. Winning these Platinum and Gold Dealer Excellence Awards is just recognition of the considerable commitment they have invested in their businesses,” stated Trevor Tyrrell, CLAAS UK CEO.