Trelleborg is launching a new advertising campaign for agricultural tyres called ‘Trelleborg. Enrich your farming.’
The multi-subject campaign highlights how Trelleborg’s high performance solutions for the agricultural industry can enhance the value of crops, by increasing their quality and yield. To visually represent the value that Trelleborg adds to farming operations, each crop, such as sunflower, wheat, corn and grapes, comprises precious stones, such as diamonds and emeralds.
Lorenzo Ciferri, Marketing Director of Agricultural and Forestry Tyres at Trelleborg Wheel Systems, commented: “Here at Trelleborg we hold a longstanding commitment to developing solutions that create added value for farming professionals. For our agricultural customers, this means increasing productivity, quality and efficiency of their farming operations to achieve our ultimate goal, which is to enhance the long-term profitability of their farming operations.
“Therefore, it was vital that we created an advertising campaign that was not only hard-hitting and creative, which we know resonates with our customers, but one that reflects the passion that we share for farming and sustainable agriculture.
“Our customers’ crops are the stars of the campaign. ‘Trelleborg. Enrich your farming.’ showcases how each of our best-in-class solutions can boost the efficiency and productivity of our customers’ farming operations, whether they’re growing and harvesting sunflowers, wheat, corn or grapes.”
With the campaign to launch globally in October, ‘Trelleborg. Enrich your farming.’ will be showcased at many of the agricultural industry’s fairs and exhibitions, beginning with EIMA 2016 in Bologna, Italy, from November 9 to 13.