The agricultural industry’s biggest online farming event returns next week for the fourth year running.
Starting at 5am next Thursday (August 9) and running until 5am, on August 10, anyone involved in the UK farming industry is urged to get involved by sharing posts, photos and videos of the work they are doing throughout the day on social media using hashtag #Farm24.
Once again sponsored by Morrisons, the aim of the initiative is to demonstrate to consumers just how much passion and commitment goes into producing the food they eat and maintaining the great British countryside.
The event has now built up a huge following, last year achieving a Twitter reach of more than 100 million, trending in the top five all day and attracting a number of high profile supporters. This year promises to be even bigger with consumers also being asked to join in for the first time by posting pictures of the British food they are eating on the day.
Farmers Guardian Editor Ben Briggs says: “UK agriculture has a fantastic story to tell and 24 Hours in Farming allows everyone to shout about the industry and why they are so proud to work within it. It has become the go-to event within agriculture’s social media calendar and we want as many people as possible to be involved again in 2018.”
Andrew Thornber, Morrisons Maufacturing Managing Director, says: “Morrisons is pleased to sponsor 24 Hours in Farming. We understand it is important for British farmers and it is really important for Morrisons because we rely on British farming’s success.
“If our customers are going to buy more British food and support the British countryside, it’s really important to show them what farmers do everyday, their high standards, and efforts to feed our communities and families.”