Born from the merger of farm machinery companies Massey-Harris of Canada and Harry Ferguson Ltd of the UK, 2018 marks the 60th anniversary of the creation of the world-famous Massey Ferguson brand name.
With vision from the very beginning, Massey Ferguson pioneered and developed key advances in farm machinery. From the first tractor three-point linkage system and first self-propelled combine harvester, the brand continues to develop appropriate, dependable solutions that farmers need to run successful and profitable businesses.
In the last 60 years alone, MF has been responsible for introducing the MultiPower shift-on-the-move’ tractor gearbox (1962), automatic table height control for combines (1967), the PowerFlow combine header (1977), Electronic Linkage Control (1978), ‘Intelligent’ tractors with on-board computers (1986), in-cab interactive information displays in combines (1988), yield-mapping via GPS (1991) and the application of Selective Catalytic Reduction technology to tractor engines (2008). In 2014, a 110hp MF 5610 made history by becoming the first tractor fitted with agricultural tyres to drive overland across Antarctica to the South Pole – a gruelling 4638km journey lasting 27 days.
Recent years have seen a complete rejuvenation of the full-line of multi-award winning MF tractors, harvesting machinery, hay & forage tools, materials handling equipment and support services. In 2014, the MF Global Series was launched – the first conventional tractors to be completely reengineered for the 21st century. Bringing things right up to date, 2017 saw the unveiling of the all-new MF IDEAL combine, signalling a radical new direction for harvester development.
“There is a dramatic step-change taking place in farming,” says William Judge, Manager, National Sales, Massey Ferguson UK & EIRE. “New ideas and new opportunities are transforming agriculture forever and we are on the brink of another revolution on the land. Massey Ferguson is fully- focused on the requirements and growth of the new generation of farmers. Our key mission is to be a reliable partner and provide clear solutions to their farming business needs.”
To mark the Diamond Jubilee year, Massey Ferguson and its dealer network are planning a number of events and campaigns.
This includes a series of Diamond offers* that provide even more added value to the business-oriented customer and which will be available on all MF’s mid- to high-specification tractors from the MF 4700 to the MF 8700 S. For example, the MF 6718 S Dyna-6 tractor comes with £6,500 worth of free specification including active mechanical cab suspension and multi-pad lever. The MF 8700 S Diamond Offer features £9,500 of free spec including 5 years’ warranty, 3 years’ free servicing and 5 years’ finance at 0%. (* T&Cs apply. Subject to change.)
Among MF dealer events being planned are special Birthday Open Days and Open Evenings and a tractor run – 60 MF tractors for 60 years.