Michelin Tyre plc has announced key appointments to lead its B2B division covering the agricultural, bus/coach, earthmover, truck and van sectors. This sees Chris Smith, 34, appointed Sales Director B2B; and Helen Ratcliff, 38, named as Marketing Director – both with responsibility for Ireland and the UK.
In his new role Smith will be responsible for all sales operations across Michelin’s B2B divisions, using his extensive experience with commercial vehicles to leverage maximum opportunities for Michelin in other industries including agriculture and earthmoving. He began his career at Michelin in 2007, and most recently held the position of Truck & Bus Marketing Director – North Europe.
Ratcliff’s new role is all-encompassing, covering the B2B sectors, as well as Michelin’s B2C product ranges for the passenger car, 4×4, cycling and motorcycle ranges. Ratcliff was previously Marketing Director at Michelin for the passenger car, 4×4 and van ranges.