More changes for Cereals 2018


Cereals 2018 is undergoing an exciting transformation with a project named ‘CerealsPlus’, where basically the organisers are pushing the reset button. The changes are designed to increase the depth of technical content, improve the business opportunities and showcase the very latest innovations.

For Cereals to maintain its position as the leading technical event for the arable industry, the industry must be behind its new direction, and that’s exactly what is happening with the introduction of an Advisory Board.

Consisting of 25 of the industry’s leading organisations, the Cereals advisory board, meets twice a year to work with the organisers and develop the event.

Cereals 2018 will see the return of Syngenta Sprays and Sprayers arena, the Drone Zone and Soil Pit, and a number of brand-new proposed features including:

Innovation entrances – walk through a zone designed to bring innovative content at Cereals to the fore
Cereals Conversations and Cereals Controversial – two open areas hosting heated debates, lively discussions and ground breaking technical seminars
Guided Tours – professionally moderated, the tours will take you on a journey of the latest products and solutions, and culminate with a networking session
Match-making – a proactive onsite service to help achieve your business goals by matching you with the right exhibitors. This will be delivered through ‘Here to Help’ ambassadors armed with knowledge of the event.



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