New Holland Agriculture will expand its offering with new implement product lines as a result of CNH Industrial’s agreement to acquire the agricultural Grass and Soil business of Kongskilde Industries, part of the Danish Group Dansk Landbrugs Grovvareselskab (DLG A.m.b.A.).
Kongskilde develops, manufactures and sells solutions for agricultural applications in the Tillage, Seeding and Hay & Forage segments under various brands, including Kongskilde, Överum and JF. Kongskilde will continue to operate through its current sales organization and its dealer and importer network to keep continuity in its customers’ support.
The agreement is an important element in New Holland’s strategy to provide customers around the world with innovative and complete solutions to their farming needs by adding tillage and seeding equipment to its product portfolio and extending its hay and forage offering. New Holland will leverage its worldwide strength in the agricultural industry and the expertise of the Kongskilde Grass and Soil organisation and dealer network to grow the brand and its business.
“The acquisition of the Tillage, Seeding and Hay and Forage activities of Kongskilde adds a key product range that will further broaden New Holland Agriculture’s product offering within the agricultural machinery sector. In the meantime the Kongskilde dealer and importer network will remain the reference point for their customers. This agreement will provide growth opportunities and create a strong platform to develop the Kongskilde business and its brands and we will also gradually integrate their products in the New Holland portfolio ”, said Carlo Lambro, Brand President of New Holland Agriculture.