Pöttinger reports its balanced and innovative product range has helped the company to achieve a turnover of EUR 301 million during the financial year 2015/16. This has been achieved in spite of difficult markets and an overall downturn of sales in the agricultural industry.
The grassland technology sector saw the most growth with sales of 57%, followed by 28% for the tillage and seed drill sector, which is 20% higher than the previous year. Pöttinger puts this achievement down to the time and investment made in developing new tillage, seed bed preparation and seed drill products.
Exports are extremely important for the company who announced an export share of 86.5%.. The top five turnover growth countries in terms of absolute machine sales compared to the previous year are Ukraine, Canada, France, Japan and China. Together with Germany at around 19 percent, Austria and France with 13.5 percent of total sales each represent the largest and most important individual markets.
145 years after the company was founded, Heinz Pöttinger and Klaus Pöttinger still bear the responsibility for the company as the fourth generation owners.
“Everyone needs agriculture. In the future too, regional agriculture will play a central role in feeding the world’s population. All the more reason why forward-thinking farm businesses should make the necessary investments now to ensure success tomorrow. Fair business conditions and prices are a cornerstone for the long-term, healthy structure of farms. Pöttinger therefore invests in activities that promote the positive image and the value of farming produce to establish it firmly in the minds of the consumers.
As a family-run company, we feel we are linked closely to farmers and dairy producers, working together in solidarity was always and still is the uppermost priority for reaping success together in the future,” explains Heinz Pöttinger .
“With our series of expansion projects, we are investing in success for tomorrow. When we develop new products, we think in the same dimensions as our customers, conserving forage and soil while delivering excellent working results, reliability and cost effectiveness.
Because we continue to listen to our customers, we have been able to develop into an international specialist for forage harvesting, tillage, seed bed preparation and seed drill technology that is completely independent of any tractor brand. Together with our customers and dealerships, we will stay on this successful course into the future.”