Suzuki launches new flagship ATV models to cement its position as the King of Quads

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Suzuki has launched three new ATV models – the all-new KingQuad 750XP, 500XP and 500X.

The new ATVs are Suzuki KingQuads through and through, and are the result of 30 years of engineering expertise, refinement through customer and dealer feedback, and an unequalled reputation for quality that Suzuki has earned building each one.

Since introducing the first ever four-wheeled ATV to the market in 1983 there have been countless competitors to the iconic KingQuad – which is why Suzuki’s engineers and designers are constantly looking to innovate and improve.

The primary concept for  these new  KingQuads was to be ‘built tough for every ride’ and with the list of new features that Suzuki has introduced, these new models are sure to shake up the industry once again.

With a solid, edgy and dynamic design, the new models boast a variety of features that will make Suzuki ATVs even more hard-working and user-friendly.

The front suspension, steering system, power steering system, rear stabiliser, and the chassis frame are all new, which combine to deliver excellent straight-line stability as well as sure-footed handling when cornering and improved maneuverability. These improvements also make the machine easier to ride as shock levels are reduced and less rider effort is required when travelling over diverse terrain.

Improvements to the chassis also result in a superior towing capacity to the outgoing models – an increase of 33% to 600kg. This means that Suzuki KingQuads can help farmers and land workers improve operational efficiency by enabling them to move heavier loads.

Refinements and changes have been made to the engine unit to continue Suzuki’s reputation for high levels of performance and reliability during all types of riding.

The engine’s performance characteristics have been updated to deliver a smooth and strong acceleration from standstill in order to help achieve the increased towing capacity.

Additional updates to the CVT and clutch system have been implemented to alter the acceleration and deceleration behaviour so that it is smoother and stronger as well as improving engine braking. Furthermore, on the KingQuad 750 model, oil pump output has been increased by 25% and a piston oil jet has been added to increase durability by cooling the piston and increasing lubrication.

Suzuki has also introduced a range of features such as new additional storage compartments and a handlebar-mounted headlight, which directly contribute to enhanced usability and practicality. In addition, the new multi-function instrument panel is easier to view and also includes a service reminder icon. Then, once the ATV is with an Authorised Suzuki Dealer for its service, the work itself has been made easier through the re-design of some body parts that make some components such as the fuel filter, easier to access.

A new LED tail light has also been introduced to improve visibility and to free up charging capacity for other electrical devices.

With its tried and tested products, Suzuki has carved out an enviable reputation for being the ‘go to’ brand for the supply of ATVs into farming and agriculture, as well as achieving several notable fleet sales deals into the adventure and trekking market. In fact, Suzuki has just achieved its best year ever in terms of market share in the ATV division. These new KingQuad models are sure to reinforce that reputation.

George Cheeseman, Head of Suzuki GB’s ATV Division, said, “Today is a momentous day. These exciting new models have been eagerly anticipated and I am sure that they will prove to be extremely popular amongst existing and new customers. Suzuki was the first on four wheels, introducing the very first four-wheel ATV in 1983 and we are proud that our engineers are continuing to innovate and invest in the product range, meaning that we remain the King of Quads!”

All Suzuki ATVs come with free EASI rider training and a free Suzuki workwear kit consisting of overalls and a bodywarmer, to keep you warm and dry out in the field. They also come with a free CESAR Security System powered by Datatag, giving each ATV a unique ‘fingerprint’ with an identity that cannot be erased. This acts as a powerful theft deterrent and a tool for recovery should the worst happen.

In addition to Suzuki’s quality products, the brand is supported by a strong network of trusted and knowledgeable Dealers throughout the UK and the new KingQuad ATVs will be ready to order from Autumn 2018.

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