Valtra once again win Red Dot Design Awards


Valtra’s SmartTouch armrest has won the Red Dot 2017 Design Award, while the fourth generation Valtra N Series received an honourable mention in the same competition.

“The Red Dot 2017 Design Awards demonstrate perfectly how adopting industrial design as a cornerstone of our success leads to results. The success of the Valtra SmartTouch armrest in particular is very rewarding, as we have focused in recent years especially on usability and the user experience in order to provide concrete benefits to the customer in their everyday work,” says Jari Rautjärvi, VP, Brand Lead, Valtra.

Valtra’s claim its new SmartTouch armrest and user interface are groundbreaking in terms of ease of use and marks the culmination of in-depth R&D work by leading experts in numerous fields.

All of the controls on the SmartTouch armrest are arranged in a logical format and are within easy reach of the operator. Special attention has been paid to ergonomics, user comfort, ease of use and simplicity.

“We have had breathtaking success in recent years. The N and T Series have won numerous awards, and this year the new A4 Series was named Machine of the Year 2017 in its size category at the SIMA Show in Paris. The latest Red Dot 2017 Design Awards prove once again how industrial design can be applied to make the most of the latest technology on human terms and according to customer needs,” says Kimmo Wihinen, who is in charge of industrial design and the user experience at Valtra.

This year the Red Dot competition received more than 5500 entries from 55 countries. The jury comprised 40 international design experts.



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