The Valtra T234 has won a Red Dot Design Award in the Product Design category.
“On behalf of the entire Valtra company, I would like to say how proud we are to receive the most internationally recognised and prestigious honour in the field of design,” states Jari Rautjärvi, VP and Global Brand Lead, Valtra. “The award is recognition of the high level of Finnish design, innovation and quality.”
The Valtra T4 Series is the result of seven years of research and development. It is also the first product in the completely new model generation in which the latest technical innovations and the new generation design language have been brought together.
“Our design focus is now bearing fruit and allows our new generation of tractors to take customer needs into consideration even better than before. Winning the Red Dot Design Award also reflects the excellent team spirit that we enjoyed throughout the entire development project among all team members, without which this kind of success would not have been possible,” says Kimmo Wihinen, Design Manager at Valtra and chief designer of the T4 Series.
The Red Dot Design Competition is the biggest and one of the most respected design competitions in the world. Over 5200 products from 57 countries were entered in this year’s competition, and the jury comprised 41 independent design industry professionals from around the world.